AEO vs GEO vs SEO: Which One Actually Drives Pipeline for B2B Startups
Which of AEO, GEO and SEO actually brings a B2B startup customers, what the conversion data does and doesn't show, and how to split effort by stage.
Category AI Search Optimisation
AI Search Optimization for B2B Startups: AEO, GEO and SEO as One Service
AI search optimization is the work of getting your company named inside AI-generated answers — ChatGPT, Perplexity, Google’s AI Overviews and AI Mode — and still ranked in the results underneath them. AEO, GEO and SEO are three labels for…
How to Vet an AEO or GEO Agency Against Google’s Own Documentation
To vet an AEO or GEO agency, check their advice against Google’s own generative-AI guidance and ask them to show your citation baseline before you sign anything. Google’s Do you need an SEO? documentation, updated 5 June 2026, names AEO…